Consistency

Overview

Establishing visual consistency across products and the customer experience is essential to the perception of trustworthiness.

Principles
1

Typographic Consistency

Be consistent with type choices across your project and use always the same “Blockchain color”.

2

Apply Color with Meaning

Be consistent with color, keeping your choices and color associations similar and unified.

3

Grid-Based Layout

Grid-based layouts with meaningful and proportional negative space.

4

Design Across all Borders: Globalizaton

We design for wherever our users are.

Best Practices
Example
1

Consistency in design elements has a significant impact on the overall coherence and experience of the product. You can see here in this very well-designed mega-menu that consistency in proximity, alignment, color, scale, and size play an important role in making one-stop navigation for users.

2

The collections plage of Foundation (NFT Marketplace) has a consistent and pleasant user experience because of its strong-grid layout and impactful product cards.