Active
Guidance

Overview

Users must have clear, persistent navigation — they should easily know how to get back to a previous state and what their next step is.

Principles
1

Control Over Visibility

Because control over visibility is a business imperative, one must make sure to account for different views of an interface.

2

Anticipate User Needs

Anticipate the need for further help and seek to reduce it, while being cognizant of where your personas are most likely to go for help.

3

De-Cluttered Interface

Do not include elements that will clutter an interface or confuse the user. Every element serves a purpose.

4

Exisiting Design Patterns

Leverage common design patterns and reduce the amount of learning users have to do.

Active Guidance from Experienced Designers
Example
1

This is the account creation flow from Nifty (left to right), an NFT marketplace operated by Gemini. Throughout the user experience, the user is quickly onboarded through new and old processes. Anticipating questions and expertly guiding users along, Nifty navigates unfamiliar but necessary features like 2FA (factor authentication) and two-step verification.

2

Audios is a musician-first platform and token. The interface has embraced Web 3.0 design trends; however, it is most notable that the UX leverages existing design patterns in music streaming services (specifically Soundcloud).