Many of our users are in industries that deal with highly sensitive information and maintaining their trust is critical to our business. Almost everyone is “new” to the blockchain, with varying levels of understanding and confidence. Users must perceive our products (and the people behind them) to be reliable, trustworthy, and stable.

Data Exposure:
The exposure of data affects users’ understanding of how the application works.

When deciding whether to include a data element, we use the following hierarchy:
-Data must be actionable.
-If not actionable, trustbuilding and/or educational.

Consistency:
Establishing visual consistency across products and the customer experience is essential to the perception of trustworthiness.

Feedback:
The user should always know what is happening, what just happened, and what will happen next. Time is a significant element in blockchain applications and many times a simple loader isn’t going to be enough.

Active Guidance:
Users must have clear, persistent navigation — they should easily know how to get back to a previous state and what their next step is.